PAWS of Austin
PAWS of Austin is an animal rescue shelter specializing in Great Danes. It’s focused on providing refuge to stray and unwanted companion animals in Austin and the surrounding areas. They concentrate on promoting public awareness regarding animal welfare issues, pet healthcare, disaster preparedness, and most importantly, the necessity of spaying and neutering.
The objective of this case study was to enhance the user experience and effectiveness of Paw of Austin's website, to increase donations, streamline the adoption application process, and improve overall engagement.
Before
Background and Introduction
Our first steps were to research the PAWS of Austin website and similar sites. We used this information to focus our problem statement and create a user persona.
This organization plays a vital role in animal rescue and adoption, so it’s essential that their website provides a seamless user experience.
The Paws of Austin website serves as a hub for information about their mission, available pets for adoption, and how the community can get involved. The primary audience includes potential adopters, volunteers, and donors.
The goal of the website redesign to make it easier for visitors to the site to adopt or to donate.
Visitors to the site can quickly get information for foster info, adoption and donations.
The Paws of Austin website is a fantastic resource for animal lovers and advocates, but there’s always room for improvement. By addressing these usability, design, and accessibility issues, we can create a more effective platform for connecting pets with their forever homes.
Problem Statement and Journey Map
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.
